The larger your event, the greater the possibilities, and the more options you, the savvy promoter, will want to offer. This doesn’t just include no-brainers like an open-air patio for smokers or meat-free dining options for vegetarians. Sometimes, a single level of Event Tickets, or even two levels, such as General Admission and VIP, are just not enough.

What if, for instance, you’re promoting a 3-day music festival? Some die hard fans will certainly buy an inclusive 3-day pass, but some of your guests may have to work on Fridays and only be able to attend 2 days of the event. Others may be coming to see only a single band, or have limited funds, and wish to purchase admission for only a single day of the event. Are you offering various levels of ticket with scaled pricing? If not, you may be losing this last group. A tiered system of Event Tickets can help you sell more.

How about publicity? Are you offering special passes to the media? From national reporters to local bloggers, representatives of the media can offer you lots of extra exposure, and you can help them help you with specially marked passes letting your staff and performers know that they’re media representatives and should be treated nicely and provided extra access.

Are you running extra promotions, such as tie-ins with a local radio station? If you have a handful of contest winners who will be allowed behind the scenes, you can give them special tickets to denote their status. You may even want scaled levels of backstage passes: one for performers, one for staff, one for volunteers, and one for other VIPs. It increases your security levels and keeps your event safer.

You can keep everyone straight by offering different Event Tickets for different groups. Or, for greater organisation, you can try colorful Event Wristbands, which allow you to identify individual access levels at a glance. However you organise it, offering multiple types of Event Tickets for the same event is a key to a fabulous event.

You could try a Christmas-in-July (or August) event, surely popular with young people. Complete with ornaments, lights, and presents, it’s a surefire fundraising activity to beat the summertime blues. Crank up the air conditioning, blow the cobwebs off your Santa suit and start selling Event Tickets for a summer celebration. It’s a true opportunity to create some real joy, which is the best way to kick off any fundraising activity.

Or, recreate the majesty of the mountains. You can even rent a snow machine and churn out some of the cold, white stuff for a unique summertime event. Let the children make snow angels, snow men, and snowballs, and slide down the snow-covered hills. Sell snow cones or ice lollies and help everyone cool off. It’s a thrilling, chilling way to enjoy the best that winter has to offer at the time of year when a little taste of winter would truly be welcome.

Mountaineering associations pair perfectly with such an event, but, with the addition of a few strings of Prayer Flags, this could be a wonderful fundraiser for Tibet. Some fine chocolate turns it into a tie-in with a planned trip to the Swiss Alps. With the right posters and speakers, you have an attractive educational program on other mountains of the world. Just raise your elevation and you can elevate your Event Ticket sales!

A friend of mine runs a circus troupe, and has had excellent luck offering a free Event Ticket to patrons who bring a certain number of paying guests. Clowns and other performers walk through the town on the day before the show, providing free advertisement for the circus, and offering interested parties a coupon for free admission if they convince 3 friends to attend the evening’s performance. This increases attendance exponentially! Some venues will also offer 2-for-1 deals. If you are having trouble filling seats, this is an excellent way to expand your base and encourage those who otherwise could not afford a ticket to become a fan.

If your event is to be large, or part of a bigger constellation of events, consider some form of corporate sponsorship, in which the purchase of a particular item nets the consumer a free ticket. Again, this helps to generate interest in your show and can be mutually beneficial for you and the company with which you enter into this agreement. Local businesses may be willing to work out such a deal, as it will increase their traffic.

Completely free tickets are ideal for events where there will be vendors, including food and T-shirt sales, along with corporate sponsors. Waive the cost of admission and your guests will have more money to spend on concessions, souvenirs, games, rides, and other features of the event. Or, offer free tickets to a particular group whose attendance would help your organisation: doctors for a health event, for instance. Free tickets for veterans, students, or children can also help.

Selling Event Tickets can be hard work, but giving them away is easy!

• Call a town meeting: Advertise in local media and shops, as well as online forums where your supporters may be waiting. Share your goals, gauge local interest, and recruit volunteers.
• Get feedback: Let your grassroots army offer their input. The most you can depend on others to do the heavy lifting, the more you can accomplish.
• Start planning: Guide your group through the creation of a fundraising event. Find out what type of event would generate the most local interest, helping you sell the greatest number of event tickets. Ask volunteers what they want
• Keep it close to home: Capitalise on the grassroots nature of your movement by employing local venues and vendors. Choose local entertainment, speakers, and catering, and advertise in local media outlets. Let everyone know this is a homegrown event!
• This party doesn’t stop: Once you’ve sold all your event tickets and held a successful fundraiser, keep the movement going. Ask your local supporters to continue offering their fresh and creative ideas, and let them take the lead in organising projects.

You’ll be surprised where you find enthusiastic supporters, bubbling over with new ideas, just waiting for someone to harness the power of their collective desire to help. They’re waiting for you! Now go seek them out and get them organised!

The most important thing you can do is eliminate plastic products. Every year, we produce about 250 billion pounds of plastic pellets, a great deal of which ends up in landfills, or, even worse, floating in a garbage gyre in the ocean, killing fish and birds. The more sophisticated your event, the less likely you are to depend on plastic, but if you do, just swap it out. Real glasses, plates, and cutlery, or least recyclable ones (all these products, even forks and knives, can be made from paper) are you tickets to reducing waste.

Find responsible venues. Reduce your usage of fossil fuels. Some places will advertise as depending upon renewable, sustainable resources like solar power, wind power, hydroelectric power, or even geothermal power. Find ways to cut your energy usage: use fewer lights, or choose LEDs, or even candles (fire code allowing).

Choose foods grown locally: it’s an excellent way to reduce your dependence on fossil fuels. Shipping food about the planet is a huge waste of resources, especially if you’ve a farm down the road a bit.

Remember that buffets increase waste: people are likely to take more than they want. Use servers for portion control. Consider donating leftovers to a local shelter. They’ll thank you for it and may provide free publicity for the event.

Take a careful accounting of your costs. Most promoters find that they can reduce costs and waste at the same time. What do you really need? What can you do without?

Be sure to document your environmental practices. Write about your quest for efficiency on the Internet, where people can find it. You can start attracting a new, environmentally conscious base, increase your ticket sales, and host a spectacular event!

The most elegant affair, I would argue, is the dinner dance. With men and women in formal evening dress, candles on the tables, and a band playing low, romantic music, your guests are whisked away to a new world where sophistication is the norm, and small children never leak bodily fluids on ones shirt. It’s a wonderful world that allows you to step away from the real world and immerse yourself in beauty and culture.

Invite your supporters to spend the night in a magical land where everyone has stepped from the pages of a magazine. If they love to wear their finest clothes, give them a reason to dress! Serve them fancy food cooked by the finest chefs and served by tuxedoed caterers. Turn the lights down low and clear the dance floor. This is a night for wonder.

Create an air of excitement around an evening of refinement. Start leaking some of the fabulous details: the ice sculptures, the dessert buffet, whatever little touches will draw their attention and help you start selling Event Tickets. More and more of our world is directed towards the whims of children. Create an event for adults with a lovely dinner dance.

There are those lucky organisations among us with dedicated sales team, active membership rosters, and, in some cases, easily accessible box offices. We may have dedicated volunteer teams, active word-of-mouth campaigns, or popular and navigable websites. Some groups even have extra cash on hand, saved solely for the purpose of publicity campaigns: Posters, Flyers, TV or radio spots, and print advertisements in newspaper or magazine.

The cleverest sales campaigns seem to take on a life of their own: music promotions where Stickers or graffiti-style ads pique the curiosity of those in the know, Internet marketing that goes viral and is passed around the Internet through links and reposts.

In the 21st century, groups seeking to increase their Event Ticket sales ignore virtual marketing at their own peril. It’s the rare event that attracts crowds of younger people without making use of blogs, home pages, social networking, forums, and other online spaces. When you want to sell more Event Tickets, Internet marketing provides you with publicity that costs almost nothing (or, possibly, nothing at all) and can be reproduced and disseminated with the click of a button.

The best part is that, with a properly mounted campaign, your message spreads with no further effort on your part. If it’s smart, compelling, or entertaining, potential customers will pass it on to new potential customers, creating a wonderful chain of publicity for you. So don’t fear the Internet. Put your bravest, most colorful promotions out there and see what transpires.

Like all our Event Kits, it provides you the full range of print materials to give your event that complete, put-together look, including several different types of tickets (Event, Drink, Raffle, VIP), along with advance publicity materials (Invitations, Posters, and Flyers).

As you can see, this Poster, like most publicity posters, allows you to upload a number of thumbnail images. This is useful in publicising groups and individuals participating in your event, such as speakers, musicians, or artists. If your event is sponsored, you may choose to add your sponsors’ logos. It’s a wonderful way to provide extra incentive for other groups to help you out.

We’re expecting plenty of new designs in the near future, so keep checking back!

Your advance publicity materials, including your Event Ticket, are visual cues to your guests. A proper image helps define your group, your mission, and the theme of your gathering both to returning supporters as well as potential new members.

Are your guests interested in design? The environment? Beauty? Appeal to them on the appropriate level by choosing imagery that speaks to their desires. Choose from 100s of Event Ticket templates and find the one that is most likely to capture the imagination of those who are considering attending your event, supporting your efforts, and aligning themselves with your cause.

There exists a wide gulf between a simple printed messages and a brilliant design. Even the most staid academics will appreciate the draw of a stunning calligraphic font on a coloured background. Athletes prefer athletic themes.

Don’t settle for something plain and unremarkable. When you’re hosting an event, you want supporters to remark upon your Event Tickets and other advance print publicity. Consider your audience. Make it special. Make it lovely.

Theatres large and small may find themselves in competition with the hundreds of free and convenient forms of entertainment favoured by modern audiences: TV, DVDS, Internet, and more, all offer digital entertainment to dazzle and hypnotize the masses. Most modern theatres find themselves scrambling to reach their audience through blogs, forums, and social networks. Selling theatre tickets is no longer simply a matter of announcing a theatrical production. You now must shout to be heard above the noise of a thousand viral videos, the din of streaming content, the roar of MP3s.

Enter your brightly coloured Event Ticket.

Even if no one is listening, you can still provide a quiet path directly to the audience’s eye. Simply print your own Event Tickets online, choosing vivid imagery and, if you choose, uploading your theatre’s logo directly to the ticket template. With a small, dedicated fan base, you can send your ticket into the world where it can do some good.

When you create beautiful Event Tickets, your tickets don’t end up in a drawer. If they are too pretty to be put away in a safe place, they will remain on view for the world to see: attached to the refrigerator or cork board, tucked under the corner of a blotter. There, they can quietly advertise your theatre to whomever passes by.

Choose a proper design and those tickets will continue to call attention to your troupe long after the curtain closes. Lovely ticket stubs remained tucked in mirror frames or saved in scrap books for years after the show has closed. For only a few pence, your low-tech theatre ticket can outlast the staying power of even the most potent viral video.