Selling Event Tickets in a glutted market may seem discouraging some days, but don’t despair! In economic downturns, most people are looking for affordable entertainments to take their minds off of other problems for a time. You can help them by offering tantalizing glimpses into the magical world offered by your event. No need to force anything. You can simply place Posters and Flyers in places where potential customers can’t help but notice.

Certainly, you can spread your message online, but most of your customers live in the real world, too! Find ways to meet them halfway by providing interesting publicity in venues they are likely to frequent. Try pairing your event advertising with a proper location.

Perhaps you are putting on a gymnasiums. But don’t stop there. Think further: where else will you find your target audience? If you are opening a new nightclub, the owner of a boutique selling club clothes may allow you to hang a Poster in the shop window. Perhaps a paediatrician might allow you to hang a Flyer for a family-friendly event in the office.

Finding the appropriate design can often be a key to advertising success. Does it catch the eye? Does it appeal directly to the group you wish you attract? It may be helpful to find a focus group, some people who are interested in your event and willing to evaluate your advertising with their own eyes. Once you’ve settled on a proper design, it’s easy to print your Posters or Flyers online, and it costs less than you think.

Then, it’s up to you. Get outside and start hanging them up where everyone can see.

What a lovely warm-weather event! Any size town can easily host it. First, consider the purveyors of the printed word in your area: newspapers, magazine, book shops, and publishers. Most of these groups will be pleased to participate and even to sponsor the event, as it provides them extra exposure and a simple way to connect with customers. Schools and universities will likely want to get in on the fun, particularly if they have strong writing programs.

Next, you will want to contact any local authors, any authors with ties to your town, and finally, any authors willing to make the journey to your festival. Once you have firm commitments from everyone in the writing industry, you can add all the food vendors and musicians you like! Schedule book signings, public readings, and perhaps a writing contest in advance. If you plan to charge for attendance, start selling Event Tickets in advance. Or, pass them out for free, and get plenty of publicity!

Send Invitations and hang Posters and Fliers about town. Contact all the local media outlets with press releases and, if you can afford it, take out some advertisements as well. Drink Tickets, such as the one reproduces above, are wonderful incentives to encourage festival-goers to attend.

On the day of your book festival, hope for clear skies and pat yourself on the back. You’ve helped save humanity from ignorance and illiteracy, and you’ve provided a wonderful and intelligent day for book lovers everywhere.

• Birthdays
• Anniversaries
• Family Reunions
• Seasonal Celebrations
• Barbecues
• Any time you want to gather your friends!

Printing your own Invitations injects an air of elegance to your party. Even a small cocktail or dinner party with a dozen guests can benefit. Imagine your friends’ amusement when you mail them a professionally printed invitation to your next Sunday brunch.

Use matching Posters or Flyers to decorate the house for childrens’ parties. If you expect many children, Drink Tickets can help keep the queue orderly for buffet style meals or desserts. Numbered tickets are another way to rein in the chaos. Simply call the numbers before each child steps up to the table. Or, if there are to be games with prizes, you can print those up on small tickets and ask the child to hold on to the ticket until the end of the game or party, at which time it can be traded for the prize. Printed tickets with names and dates also make lovely souvenirs.

Use your imagination and you’ll find dozens of uses for the wonderful Event Ticket!