Let’s step away, for a moment from our typical discussion of how you can sell Event Tickets. Rather, let’s examine whether you may, in some cases, want to give away Event Tickets. Of course, your concert, performance, or other event is you product, and you do want to sell and make money from it, but, in the long run, you can get quite a bit of mileage from giveaway offers.

A friend of mine runs a circus troupe, and has had excellent luck offering a free Event Ticket to patrons who bring a certain number of paying guests. Clowns and other performers walk through the town on the day before the show, providing free advertisement for the circus, and offering interested parties a coupon for free admission if they convince 3 friends to attend the evening’s performance. This increases attendance exponentially! Some venues will also offer 2-for-1 deals. If you are having trouble filling seats, this is an excellent way to expand your base and encourage those who otherwise could not afford a ticket to become a fan.

If your event is to be large, or part of a bigger constellation of events, consider some form of corporate sponsorship, in which the purchase of a particular item nets the consumer a free ticket. Again, this helps to generate interest in your show and can be mutually beneficial for you and the company with which you enter into this agreement. Local businesses may be willing to work out such a deal, as it will increase their traffic.

Completely free tickets are ideal for events where there will be vendors, including food and T-shirt sales, along with corporate sponsors. Waive the cost of admission and your guests will have more money to spend on concessions, souvenirs, games, rides, and other features of the event. Or, offer free tickets to a particular group whose attendance would help your organisation: doctors for a health event, for instance. Free tickets for veterans, students, or children can also help.

Selling Event Tickets can be hard work, but giving them away is easy!

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You want to sell more event tickets to further support your cause. Whether you’re a member of an established national or international organisation, or simply trying to start something good at home, your planning efforts can benefit from a strong local push: a grassroots campaign. Get your community involved in your work and mobilise your grassroots army to generate interest and hype those event tickets!

• Call a town meeting: Advertise in local media and shops, as well as online forums where your supporters may be waiting. Share your goals, gauge local interest, and recruit volunteers.
• Get feedback: Let your grassroots army offer their input. The most you can depend on others to do the heavy lifting, the more you can accomplish.
• Start planning: Guide your group through the creation of a fundraising event. Find out what type of event would generate the most local interest, helping you sell the greatest number of event tickets. Ask volunteers what they want
• Keep it close to home: Capitalise on the grassroots nature of your movement by employing local venues and vendors. Choose local entertainment, speakers, and catering, and advertise in local media outlets. Let everyone know this is a homegrown event!
• This party doesn’t stop: Once you’ve sold all your event tickets and held a successful fundraiser, keep the movement going. Ask your local supporters to continue offering their fresh and creative ideas, and let them take the lead in organising projects.

You’ll be surprised where you find enthusiastic supporters, bubbling over with new ideas, just waiting for someone to harness the power of their collective desire to help. They’re waiting for you! Now go seek them out and get them organised!

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It happens once in 4 years, which means you’ve had 4 years to prepare. What? You haven’t spent the last 47 months considering how you are to plan and execute the perfect World Cup Event? Perhaps you’ve already bought a ticket a boarded a plan for South Africa. If not, it’s still not too late to find that perfect HDTV and start the celebration at home, or let a venue and sell event tickets to those looking for a place to watch.

You shan’t be alone. The vast majority of your neighbors plan to watch the game: 71% of everyone in the UK, according to some surveys, will be glued to the proceedings. And of those fans, 87% plan to watch straight through the end, regardless of whether England make the final or not. So start gathering your mates and celebrate in style!

What do your guests want? Of course, you can guess the easy ones:

• A BIG TV
• A comfortable seat
• Barbecue or buffet
• Plenty of cold drinks

Another consideration is a bit of outdoors: a place where they can step away if they need a smoke or a private moment to grieve a particularly bad play.

The BBC also suggest having a few additional activities to ease the tension: computer football games, target practice in a garden goal, table football, or Subbuteo. You can set the mood by decorating your home with the flags of many nations, or perhaps by dressing your dog in a red and white shirt. Your guests will most likely bring their own enthusiasm with them, no event ticket required.

Now, you’ve done all you can. The rest is up to England!

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For many organisations, being seen as environmentally aware is of the utmost importance, both from an ethics perspective, as well in in terms of pleasing the customer. Now, fabulous galas, exotic dinner dances, and other upscale events are often known for their extravagance…and their wastefulness. You can green up your event and sell more event tickets with just a few simple changes.

The most important thing you can do is eliminate plastic products. Every year, we produce about 250 billion pounds of plastic pellets, a great deal of which ends up in landfills, or, even worse, floating in a garbage gyre in the ocean, killing fish and birds. The more sophisticated your event, the less likely you are to depend on plastic, but if you do, just swap it out. Real glasses, plates, and cutlery, or least recyclable ones (all these products, even forks and knives, can be made from paper) are you tickets to reducing waste.

Find responsible venues. Reduce your usage of fossil fuels. Some places will advertise as depending upon renewable, sustainable resources like solar power, wind power, hydroelectric power, or even geothermal power. Find ways to cut your energy usage: use fewer lights, or choose LEDs, or even candles (fire code allowing).

Choose foods grown locally: it’s an excellent way to reduce your dependence on fossil fuels. Shipping food about the planet is a huge waste of resources, especially if you’ve a farm down the road a bit.

Remember that buffets increase waste: people are likely to take more than they want. Use servers for portion control. Consider donating leftovers to a local shelter. They’ll thank you for it and may provide free publicity for the event.

Take a careful accounting of your costs. Most promoters find that they can reduce costs and waste at the same time. What do you really need? What can you do without?

Be sure to document your environmental practices. Write about your quest for efficiency on the Internet, where people can find it. You can start attracting a new, environmentally conscious base, increase your ticket sales, and host a spectacular event!

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Corporate sponsorship.

They very idea is enough to strike fear into the hearts of some idealists. But you need not compromise yourself, your organisation, or your principles, simply because a larger company has offered you money in return for slapping their logo on some of your publicity materials. Schools do it; sports teams do it; and you can do it without hassle, if your cause is a worthy one.

Many corporations are already looking for charitable organisations to support. It looks good for them: they appear to be giving back to the community, acting with a social consciousness, and redistributing their wealth. So, if your group has long hosted a fundraising event, or if you are only testing the waters, consider finding a successful, for-profit company to help you along. They may be willing to make a sizable donation to your cause, and they ask very little in return.

If you have accepted corporate sponsorship, you will have to make some small concessions, but it amounts to little more than passing along a word from your sponsor. When you print your publicity materials, you will want to add your sponsor’s logo. Many Event Tickets allow you to add sponsor logos right on the ticket template; the same goes for certain pre-designed publicity Posters. You can write your thanks in any programme or other printed materials to be distributed to your guests. You can thank them out loud when you make announcements at the event itself.

Even if your sponsor wants a bigger hand in branding the event, you still come out ahead. Many companies will be eager to offer you hundreds of pounds of free merchandise to be distributed however you see fit. Items such as T-shirts or water bottles imprinted with the sponsor logo will be coveted by your guests as favours. If your sponsor offers free products, you can pass them on to your guests knowing that everyone wins: your sponsor receives positive publicity, you create a bigger budget, and your guests go home will all kinds of valuable, and free, prizes!

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The most elegant affair, I would argue, is the dinner dance. With men and women in formal evening dress, candles on the tables, and a band playing low, romantic music, your guests are whisked away to a new world where sophistication is the norm, and small children never leak bodily fluids on ones shirt. It’s a wonderful world that allows you to step away from the real world and immerse yourself in beauty and culture.

Invite your supporters to spend the night in a magical land where everyone has stepped from the pages of a magazine. If they love to wear their finest clothes, give them a reason to dress! Serve them fancy food cooked by the finest chefs and served by tuxedoed caterers. Turn the lights down low and clear the dance floor. This is a night for wonder.

Create an air of excitement around an evening of refinement. Start leaking some of the fabulous details: the ice sculptures, the dessert buffet, whatever little touches will draw their attention and help you start selling Event Tickets. More and more of our world is directed towards the whims of children. Create an event for adults with a lovely dinner dance.

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How do you sell Event Tickets?

There are those lucky organisations among us with dedicated sales team, active membership rosters, and, in some cases, easily accessible box offices. We may have dedicated volunteer teams, active word-of-mouth campaigns, or popular and navigable websites. Some groups even have extra cash on hand, saved solely for the purpose of publicity campaigns: Posters, Flyers, TV or radio spots, and print advertisements in newspaper or magazine.

The cleverest sales campaigns seem to take on a life of their own: music promotions where Stickers or graffiti-style ads pique the curiosity of those in the know, Internet marketing that goes viral and is passed around the Internet through links and reposts.

In the 21st century, groups seeking to increase their Event Ticket sales ignore virtual marketing at their own peril. It’s the rare event that attracts crowds of younger people without making use of blogs, home pages, social networking, forums, and other online spaces. When you want to sell more Event Tickets, Internet marketing provides you with publicity that costs almost nothing (or, possibly, nothing at all) and can be reproduced and disseminated with the click of a button.

The best part is that, with a properly mounted campaign, your message spreads with no further effort on your part. If it’s smart, compelling, or entertaining, potential customers will pass it on to new potential customers, creating a wonderful chain of publicity for you. So don’t fear the Internet. Put your bravest, most colorful promotions out there and see what transpires.

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Can’t make it to the big match? You know you’re not alone. If the distance to the match is too great, or Event Tickets are hard to come by, it’s time to throw your own celebration.

Sports parties are the perfect experience: a chance for kids and adults to bond together while cheering aloud and sampling a wide range of foods that can be eaten with one hand and no utensils. What do you need? A large telly and a comfortable couch!

Make it a formal or informal as you choose. Send out Invitations or ring up your besties and let them know that you’ll be hosting. Then, focus on the food: chips and dips, barbecue, or pizza. Most hosts will carefully take stock of their friends to determine how much beer will be needed to carry you through to the end of the match. As for decorations, your home décor will suffice. Or, add a few Posters of your favourite athlete or team.

The greatest element of the sports party is that the entertainment is covered. The true fans will show up before the match begins. They will appreciate whatever refreshments you provide, and will need no encouragement to participate. Whether you’ve started a pool or just want a few pals to start screaming at appropriate times, your sports party needs nothing more. Once you’ve gathered your crowd and laid out the snacks, your job is done.

Just as long as your team wins.

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How do you define your organisation? How do you define your event?

Your advance publicity materials, including your Event Ticket, are visual cues to your guests. A proper image helps define your group, your mission, and the theme of your gathering both to returning supporters as well as potential new members.

Are your guests interested in design? The environment? Beauty? Appeal to them on the appropriate level by choosing imagery that speaks to their desires. Choose from 100s of Event Ticket templates and find the one that is most likely to capture the imagination of those who are considering attending your event, supporting your efforts, and aligning themselves with your cause.

There exists a wide gulf between a simple printed messages and a brilliant design. Even the most staid academics will appreciate the draw of a stunning calligraphic font on a coloured background. Athletes prefer athletic themes.

Don’t settle for something plain and unremarkable. When you’re hosting an event, you want supporters to remark upon your Event Tickets and other advance print publicity. Consider your audience. Make it special. Make it lovely.

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There is something quite special about theatre tickets.

Theatres large and small may find themselves in competition with the hundreds of free and convenient forms of entertainment favoured by modern audiences: TV, DVDS, Internet, and more, all offer digital entertainment to dazzle and hypnotize the masses. Most modern theatres find themselves scrambling to reach their audience through blogs, forums, and social networks. Selling theatre tickets is no longer simply a matter of announcing a theatrical production. You now must shout to be heard above the noise of a thousand viral videos, the din of streaming content, the roar of MP3s.

Enter your brightly coloured Event Ticket.

Even if no one is listening, you can still provide a quiet path directly to the audience’s eye. Simply print your own Event Tickets online, choosing vivid imagery and, if you choose, uploading your theatre’s logo directly to the ticket template. With a small, dedicated fan base, you can send your ticket into the world where it can do some good.

When you create beautiful Event Tickets, your tickets don’t end up in a drawer. If they are too pretty to be put away in a safe place, they will remain on view for the world to see: attached to the refrigerator or cork board, tucked under the corner of a blotter. There, they can quietly advertise your theatre to whomever passes by.

Choose a proper design and those tickets will continue to call attention to your troupe long after the curtain closes. Lovely ticket stubs remained tucked in mirror frames or saved in scrap books for years after the show has closed. For only a few pence, your low-tech theatre ticket can outlast the staying power of even the most potent viral video.

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