The most romantic day of the year is fast approaching. Have you completed your Valentine’s Day plans?

For the younger set, a chaperoned dance is just the thing for Valentine’s Day. It provides teens with a place to go and have fun while adults can supervise. Schools, juice bars, and other venues that cater to adolescents can bring in some extra revenue by selling General Admission Tickets to these events. Advance Event Ticket sales provide a good estimate of how many participants to expect, so you know how much food to order.

For teens, you’ll want:

• A live band or a hot DJ
• Space for dancing
• Room to socialize
• Snacks and beverages
• Candy
• Some age-appropriate games
• A photographer

Consider ideas like a balloon drop, a machine that blows soap bubbles or fog, or (venue permitting) a foam party to create a fun atmospheres.

For adults, the best Valentine’s events tend to be more intimate. Upscale restaurants offering prix fixe menus, romantic music, and candlelight dining do especially well for themselves on February 14. Distributing Event Tickets with reservations can add an air of exclusivity to the evening. Offer champagne, fancy chocolates, strawberries, oysters, and, of course, white linen. A strolling photographer may also delight your clientele, particularly if he brings a romantic backdrop.

In either case, boost attendance with some pretty, Valentine-themed Posters or Flyers. Spreading the word in advance increases sales.

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Ticket Printing for All Seasons

I do like to plan out my year. Particularly if your organisation holds regular events, on a weekly, monthly, or seasonal basis, you can maintain interest throughout the year by employing a thematic structure. Start assigning themes and each gathering can take on its own identity.

Some themes come with ease. Christmas, Easter, Midsummer all easily leap to mind when you begin categorising your meetings or parties. Back-to-school and graduation may be useful if your participants are children themselves, or in a child-raising demographic. In these cases, it’s simple to find print products to match your themes. Printing Invitations or Event Tickets to advertise and sell the event is a breeze.

Beyond that, you may wish to get more creative. If you guests are so inclined, why not create a Rainbow series, with each event assigned a different color? You’ll find plenty of Event Kits you can print online to match, and you’ll find taking glamorous photographs a breeze when all the guests, all the decoration, all the Posters and all the Raffle Tickets are blue, or gold, or black.

Once you sit down with your calendar, the schedule will begin to come together. Look at your year’s worth of events and begin assigning themes. Soon, you’ll have a plan to generate interest in your events, and you’ll simplify the process of printing your event collateral, as well.

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Here’s a splendid idea for your annual fundraiser: offer donors an inside peek at your organisation’s workings.

When your guests have grown accustomed to the yearly charity ball, and particularly if you’re offered scaled Event Ticket pricing, those holding more expensive tickets should receive some unexpected bonus beyond having their name writ in large letters upon the program or newsletter.

For instance, a local botanical garden holds a yearly dinner dance, which happens to roughly coincide with the beginning of two features: their unusual plant sale, and their seasonal butterfly garden. The organisers create an event that is thematically linked with these two other events, using butterflies and unusual plants in their promotional materials, decorations, and naming. But they offer some added incentive: those attending the ball are given early access to the unusual plant sale, and have first choice of the plants, before other members or the general public.

That’s for the price of the basic Event Ticket. Donate a bit more, however, and your ticket entitles you to a behind-the-scenes tour of the plant sale, with botanists on hand to discuss the mechanics of collecting and transporting plants, answer questions, and add value to the affair. Remember, the guests are all members of the botanic gardens, so an evening with a botanist is quite a treat. But for an even greater incentive, at the highest level of donation, a ticket entitles the holder to a behind-the-scenes tour of the butterfly exhibit, with, of course, lepidopterists available to educate visitors.

Does your organisation have any backstage secrets? Have you a warehouse or other offices that are normally closed to the public? Are your administrators normally unavailable to members? Museums often have rooms of uncataloged or undisplayed materials that may pique members’ interests; schools can offer tours of off-limits area of the physical plant. Most groups have their own inner workings, and your supporters are interested in seeing them! Use those hidden details as a behind-the-scenes bonus for your loyal supporters.

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I attended rather a novel fundraiser event last weekend, one which came together in such a splendid way that I would consider it a model of charity fundraising. This clever event benefited the charity, the performers, their sponsor, and their venue.

In this case, the charity was meant to benefit musicians, while the sponsor was a shop that specialised in the work of local artists, and the venue was a popular pub in the city centre, but I believe the general concept could be adapted to any triumvirate of organisation.

The pub in question has an extensive beer-garden style pavilion out front, so that those passing by on the street could see that there was a large event taking place. At one point in the evening, they had women dancing with candles near the fence, so that the event simply couldn’t be missed. Increased traffic to the pub, of course, increased their profits in drink and food sales for the evening.

Event Tickets cost a paltry £5 per person, very little for a long night, with live music playing all evening. Indeed, there was a line to get in. With the 5 quid fee, each guest received a Gift Certificate from the sponsor, which could be redeemed for a Raffle Ticket at the sponsor’s shop. Of course, this encourages more traffic to their shop, while the entry fee went directly to the charity.

There were bands and entertainment in the beer garden as well as inside the pub. Also within the pub was a second prize draw, this one featuring merchandise from the sponsor’s shop. Raffle Tickets for the second prize draw were only £1 a piece, and some of the prizes (the work by local artists) were charming and seemed quite dear.

Well, everyone involved with this event benefited. The charity made quite a lot of money on Event Ticket sales, as did the venue, simply from selling their regular products. The artists whose work were exhibited and the musicians and dancers who performed donated their products or time for free, but they received valuable and copious exposure. And the sponsor earned some money on the prize draw, but, more importantly, ensured increased business in the future, as guests would visit the shop to trade their Gift Certificates for Raffle Tickets.

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Is your theatre poised for success? Prepared to sell even more Event Tickets?

You are players indeed, but not merely players. You are your company are so much more than puppets making exits and entrances on cue. You are pillars of the community, offering up an escape from the dull greys of the workaday world, and a portal into the brilliant rainbowscape of the imagination! Your product is a necessary element of the landscape, and ought to be worthy of the ages. In which case, your event collateral should be worthy too!

When you’re ready to start selling General Admission Event Tickets for your upcoming performance, choose carefully. There are many to choose from, but what about matching publicity? Does your chosen Event Ticket offer Posters, Flyers, Invitation, VIP Passes, Invitations, Raffle Tickets, and more, all in matching patterns, with eye-catching design and high-resolution printing? Why not?

The bard and his words are immortal, but a performer is only as good as his or her last performance. Make sure everyone sees that performance by decking the city centre with proper advertisements. Print your own information on a beautiful, professional looking poster and draw traffic toward your web site, box office, and house. Print your own Event Tickets and look great as you do so.

The fine and performing arts are too important to be given anything less than a professional publicity job. Uplift your company and your sales with proper, theatre-themed Event Tickets!

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Summer holidays getting a bit sticky? Fancy a quick chill? If the mercury is rising along with tempers within your organisation, use a little cooling psychology. Why not create a winter-themed event to help your compatriots stay cool through those long, hot day?

You could try a Christmas-in-July (or August) event, surely popular with young people. Complete with ornaments, lights, and presents, it’s a surefire fundraising activity to beat the summertime blues. Crank up the air conditioning, blow the cobwebs off your Santa suit and start selling Event Tickets for a summer celebration. It’s a true opportunity to create some real joy, which is the best way to kick off any fundraising activity.

Or, recreate the majesty of the mountains. You can even rent a snow machine and churn out some of the cold, white stuff for a unique summertime event. Let the children make snow angels, snow men, and snowballs, and slide down the snow-covered hills. Sell snow cones or ice lollies and help everyone cool off. It’s a thrilling, chilling way to enjoy the best that winter has to offer at the time of year when a little taste of winter would truly be welcome.

Mountaineering associations pair perfectly with such an event, but, with the addition of a few strings of Prayer Flags, this could be a wonderful fundraiser for Tibet. Some fine chocolate turns it into a tie-in with a planned trip to the Swiss Alps. With the right posters and speakers, you have an attractive educational program on other mountains of the world. Just raise your elevation and you can elevate your Event Ticket sales!

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Let’s step away, for a moment from our typical discussion of how you can sell Event Tickets. Rather, let’s examine whether you may, in some cases, want to give away Event Tickets. Of course, your concert, performance, or other event is you product, and you do want to sell and make money from it, but, in the long run, you can get quite a bit of mileage from giveaway offers.

A friend of mine runs a circus troupe, and has had excellent luck offering a free Event Ticket to patrons who bring a certain number of paying guests. Clowns and other performers walk through the town on the day before the show, providing free advertisement for the circus, and offering interested parties a coupon for free admission if they convince 3 friends to attend the evening’s performance. This increases attendance exponentially! Some venues will also offer 2-for-1 deals. If you are having trouble filling seats, this is an excellent way to expand your base and encourage those who otherwise could not afford a ticket to become a fan.

If your event is to be large, or part of a bigger constellation of events, consider some form of corporate sponsorship, in which the purchase of a particular item nets the consumer a free ticket. Again, this helps to generate interest in your show and can be mutually beneficial for you and the company with which you enter into this agreement. Local businesses may be willing to work out such a deal, as it will increase their traffic.

Completely free tickets are ideal for events where there will be vendors, including food and T-shirt sales, along with corporate sponsors. Waive the cost of admission and your guests will have more money to spend on concessions, souvenirs, games, rides, and other features of the event. Or, offer free tickets to a particular group whose attendance would help your organisation: doctors for a health event, for instance. Free tickets for veterans, students, or children can also help.

Selling Event Tickets can be hard work, but giving them away is easy!

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You want to sell more event tickets to further support your cause. Whether you’re a member of an established national or international organisation, or simply trying to start something good at home, your planning efforts can benefit from a strong local push: a grassroots campaign. Get your community involved in your work and mobilise your grassroots army to generate interest and hype those event tickets!

• Call a town meeting: Advertise in local media and shops, as well as online forums where your supporters may be waiting. Share your goals, gauge local interest, and recruit volunteers.
• Get feedback: Let your grassroots army offer their input. The most you can depend on others to do the heavy lifting, the more you can accomplish.
• Start planning: Guide your group through the creation of a fundraising event. Find out what type of event would generate the most local interest, helping you sell the greatest number of event tickets. Ask volunteers what they want
• Keep it close to home: Capitalise on the grassroots nature of your movement by employing local venues and vendors. Choose local entertainment, speakers, and catering, and advertise in local media outlets. Let everyone know this is a homegrown event!
• This party doesn’t stop: Once you’ve sold all your event tickets and held a successful fundraiser, keep the movement going. Ask your local supporters to continue offering their fresh and creative ideas, and let them take the lead in organising projects.

You’ll be surprised where you find enthusiastic supporters, bubbling over with new ideas, just waiting for someone to harness the power of their collective desire to help. They’re waiting for you! Now go seek them out and get them organised!

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For many organisations, being seen as environmentally aware is of the utmost importance, both from an ethics perspective, as well in in terms of pleasing the customer. Now, fabulous galas, exotic dinner dances, and other upscale events are often known for their extravagance…and their wastefulness. You can green up your event and sell more event tickets with just a few simple changes.

The most important thing you can do is eliminate plastic products. Every year, we produce about 250 billion pounds of plastic pellets, a great deal of which ends up in landfills, or, even worse, floating in a garbage gyre in the ocean, killing fish and birds. The more sophisticated your event, the less likely you are to depend on plastic, but if you do, just swap it out. Real glasses, plates, and cutlery, or least recyclable ones (all these products, even forks and knives, can be made from paper) are you tickets to reducing waste.

Find responsible venues. Reduce your usage of fossil fuels. Some places will advertise as depending upon renewable, sustainable resources like solar power, wind power, hydroelectric power, or even geothermal power. Find ways to cut your energy usage: use fewer lights, or choose LEDs, or even candles (fire code allowing).

Choose foods grown locally: it’s an excellent way to reduce your dependence on fossil fuels. Shipping food about the planet is a huge waste of resources, especially if you’ve a farm down the road a bit.

Remember that buffets increase waste: people are likely to take more than they want. Use servers for portion control. Consider donating leftovers to a local shelter. They’ll thank you for it and may provide free publicity for the event.

Take a careful accounting of your costs. Most promoters find that they can reduce costs and waste at the same time. What do you really need? What can you do without?

Be sure to document your environmental practices. Write about your quest for efficiency on the Internet, where people can find it. You can start attracting a new, environmentally conscious base, increase your ticket sales, and host a spectacular event!

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How do you sell Event Tickets?

There are those lucky organisations among us with dedicated sales team, active membership rosters, and, in some cases, easily accessible box offices. We may have dedicated volunteer teams, active word-of-mouth campaigns, or popular and navigable websites. Some groups even have extra cash on hand, saved solely for the purpose of publicity campaigns: Posters, Flyers, TV or radio spots, and print advertisements in newspaper or magazine.

The cleverest sales campaigns seem to take on a life of their own: music promotions where Stickers or graffiti-style ads pique the curiosity of those in the know, Internet marketing that goes viral and is passed around the Internet through links and reposts.

In the 21st century, groups seeking to increase their Event Ticket sales ignore virtual marketing at their own peril. It’s the rare event that attracts crowds of younger people without making use of blogs, home pages, social networking, forums, and other online spaces. When you want to sell more Event Tickets, Internet marketing provides you with publicity that costs almost nothing (or, possibly, nothing at all) and can be reproduced and disseminated with the click of a button.

The best part is that, with a properly mounted campaign, your message spreads with no further effort on your part. If it’s smart, compelling, or entertaining, potential customers will pass it on to new potential customers, creating a wonderful chain of publicity for you. So don’t fear the Internet. Put your bravest, most colorful promotions out there and see what transpires.

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