# Disables all core updates. Added by SiteGround Autoupdate: define( 'WP_AUTO_UPDATE_CORE', false ); To Brand or Not to Brand - Event Ticket Printing | Event Ticket Printing

To Brand or Not to Brand

by ticketprinting on January 22, 2010

Has your organisation acquired its own logo?

Your logo–a distinct design that encapsulates both the name and mission of your group–is an instant way to achieve brand recognition. The image should be striking, memorable, and often amusing. Think of it this way: have you ever seen a small child, one who has not yet learned to read, decode the McDonald’s or Coca-Cola logo (and then beg for the product)? While we can’t all hope for this degree of success, we can all develop a logo that is easily recognisable and visually describes something about our mission.

Have you any amateur artists on your staff? People who doodle in the margins of their memos? Perhaps they already have some ideas for you. If not, you may want to hire a professional artist or graphic designer. Prices will vary, but if you haven’t much money, perhaps you can barter goods or services, or else find a young artist just starting out. Perhaps you know an art student, or a colleague’s teenager with a talent for art.

Once you have your logo, you can add it to everything. Fortunately, many Event Kits allow you to upload your logo onto predesigned ticket templates, so you can customise everything associated with your organisation and your event. With proper use, your logo will soon become well-known, perhaps even popular. With the proper logo, you may even develop a side business, selling stickers of your clever logo!

If you have a logo, its easy to print it on your own Event Kits, branding all your events. Everyone will know your group is sponsoring the big event. You’ll look smart, and your print products will shine!

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