Consider the power of colour: Red, with the ability to send the heart racing; blue, with its pacific calming effect. Purple is the colour of royalty. Green has taken on a new meaning recently, symbolic of earth-friendly cleanliness. Sepia-toned images evoke a sense of nostalgia and a longing for times past, while neon colours electrify the senses.
We’ve talked before about the power of colour and how the simplicity of the modern printing process can make us forget how interesting such images are. But what about black-and-white printing?
In our electric world, the starkness of black and white printing can really stand out. The human eye is drawn to white space, perhaps as a break from the profusion of colour that surrounds us. Print publishers know this; it’s the reason we have margins around text, spaces between lines. Perhaps your message could benefit from black and white printing.
If you want your words to really pop, there are times when a fun, fancy, or distracting design is unnecessary. Black and white printing is also less expensive than colour printing, which is a consideration for many organisations. It conveys a down-to-earth sensibility, a willingness to begin with the basics and build from there. It summons the past and speaks to the future.
It catches the eye and then it catches the heart.
When you’re ready to print your own tickets online, consider the message you want to convey with your Event Tickets. Perhaps this event, make your stand with black and white Event Tickets.
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