Yes, this is the Event Ticket Blog, but what about those moments leading up to your event. Even before you begin selling Event Tickets, you must consider the factors that will encourage your guests to attend. How will you inform others of the gathering? How can you frame the event in such terms that it appears exciting and desirable to attend? Poster and Flyers are a good way to blanket an area with publicity, but suppose you want a more tightly focused campaign. You need to target individuals. You need to speak directly to your strongest boosters, those most likely to attend.
In small and close-knit organisations, word-of-mouth can take you quite far. Perhaps everyone already knows that your gala will be the event of the year. Still, a little reminder can’t hurt! You may already be reaching your supporters through a weekly or monthly newsletter, sent by post or over email. Perhaps you have an active website where members of your group can regularly look for relevant news.
These methods still do not target individuals. Important guests may not realize that they are expected to attend, or may not read every word of your website or newsletter. If you really want to reach everyone, you need to reach out to everyone. If you are not making use of your mailing list, you’re missing a golden opportunity to draw supporters to you. That’s where individual Invitations come in.
When you need to sell Event Tickets, you need to tap those who are most likely to buy. You need to tap them directly on the shoulder, and you can do that remotely when you print Invitations that match your General Admission Tickets and other publicity materials. Sending these focused Invitations out to your group makes it more likely that your supporters will buy tickets to your event. You already have their names and addresses. Sending an Invitation to their door makes a more personal plea, one that is hard to ignore. An Invitation that arrives in the mail suggests a sense of inclusion and helps your members feel closer to and wanted by the organisation.
Invitations also help your guests remember to RSVP or buy tickets, mark their calenders, tell their friends, and develop a sense of excitement regarding the upcoming event. You can provide all the details in one place and limit confusion.
Invitations! When you want to bring people together, it’s the way to go!
