The larger your event, the greater the possibilities, and the more options you, the savvy promoter, will want to offer. This doesn’t just include no-brainers like an open-air patio for smokers or meat-free dining options for vegetarians. Sometimes, a single level of Event Tickets, or even two levels, such as General Admission and VIP, are just not enough.

What if, for instance, you’re promoting a 3-day music festival? Some die hard fans will certainly buy an inclusive 3-day pass, but some of your guests may have to work on Fridays and only be able to attend 2 days of the event. Others may be coming to see only a single band, or have limited funds, and wish to purchase admission for only a single day of the event. Are you offering various levels of ticket with scaled pricing? If not, you may be losing this last group. A tiered system of Event Tickets can help you sell more.

How about publicity? Are you offering special passes to the media? From national reporters to local bloggers, representatives of the media can offer you lots of extra exposure, and you can help them help you with specially marked passes letting your staff and performers know that they’re media representatives and should be treated nicely and provided extra access.

Are you running extra promotions, such as tie-ins with a local radio station? If you have a handful of contest winners who will be allowed behind the scenes, you can give them special tickets to denote their status. You may even want scaled levels of backstage passes: one for performers, one for staff, one for volunteers, and one for other VIPs. It increases your security levels and keeps your event safer.

You can keep everyone straight by offering different Event Tickets for different groups. Or, for greater organisation, you can try colorful Event Wristbands, which allow you to identify individual access levels at a glance. However you organise it, offering multiple types of Event Tickets for the same event is a key to a fabulous event.

• Camping Trips
• Picnics
• Swim Parties
• Summer Fairs

If you simply can’t decide, your smart option is to let your fans, customers, or guests decide for you. Make the process as formal or as informal as you like. For instance, you can open your next meeting up to a vote by the general assembly. You can create an online poll on your website, where interested parties can anonymously vote for their favourite choice. You can ask a select group of members to make the decision, or you can ring up some influential voices and let those popular members lead the crowd.

Once you’ve made the decision, it’s time to book the venue (if necessary) and start printing Event Kits. Determine what type of pre-event publicity you will require. Will you advertise with Posters, or only send Invitations to a select group? When you print your Event Tickets online, you can create matching documents for VIP passes, Drink Tickets (which can also be customised for other food sales, so that those in charge of concessions need not worry about counting money and making change while a queue of hungry guests forms), and, of course, Raffle Tickets, if you’d like to earn a little extra money before the day is over.

Whatever you choose, start planning now! Make this summer the most successful summer yet for your organisation.

You could try a Christmas-in-July (or August) event, surely popular with young people. Complete with ornaments, lights, and presents, it’s a surefire fundraising activity to beat the summertime blues. Crank up the air conditioning, blow the cobwebs off your Santa suit and start selling Event Tickets for a summer celebration. It’s a true opportunity to create some real joy, which is the best way to kick off any fundraising activity.

Or, recreate the majesty of the mountains. You can even rent a snow machine and churn out some of the cold, white stuff for a unique summertime event. Let the children make snow angels, snow men, and snowballs, and slide down the snow-covered hills. Sell snow cones or ice lollies and help everyone cool off. It’s a thrilling, chilling way to enjoy the best that winter has to offer at the time of year when a little taste of winter would truly be welcome.

Mountaineering associations pair perfectly with such an event, but, with the addition of a few strings of Prayer Flags, this could be a wonderful fundraiser for Tibet. Some fine chocolate turns it into a tie-in with a planned trip to the Swiss Alps. With the right posters and speakers, you have an attractive educational program on other mountains of the world. Just raise your elevation and you can elevate your Event Ticket sales!

Selling Event Tickets in a glutted market may seem discouraging some days, but don’t despair! In economic downturns, most people are looking for affordable entertainments to take their minds off of other problems for a time. You can help them by offering tantalizing glimpses into the magical world offered by your event. No need to force anything. You can simply place Posters and Flyers in places where potential customers can’t help but notice.

Certainly, you can spread your message online, but most of your customers live in the real world, too! Find ways to meet them halfway by providing interesting publicity in venues they are likely to frequent. Try pairing your event advertising with a proper location.

Perhaps you are putting on a gymnasiums. But don’t stop there. Think further: where else will you find your target audience? If you are opening a new nightclub, the owner of a boutique selling club clothes may allow you to hang a Poster in the shop window. Perhaps a paediatrician might allow you to hang a Flyer for a family-friendly event in the office.

Finding the appropriate design can often be a key to advertising success. Does it catch the eye? Does it appeal directly to the group you wish you attract? It may be helpful to find a focus group, some people who are interested in your event and willing to evaluate your advertising with their own eyes. Once you’ve settled on a proper design, it’s easy to print your Posters or Flyers online, and it costs less than you think.

Then, it’s up to you. Get outside and start hanging them up where everyone can see.

A friend of mine runs a circus troupe, and has had excellent luck offering a free Event Ticket to patrons who bring a certain number of paying guests. Clowns and other performers walk through the town on the day before the show, providing free advertisement for the circus, and offering interested parties a coupon for free admission if they convince 3 friends to attend the evening’s performance. This increases attendance exponentially! Some venues will also offer 2-for-1 deals. If you are having trouble filling seats, this is an excellent way to expand your base and encourage those who otherwise could not afford a ticket to become a fan.

If your event is to be large, or part of a bigger constellation of events, consider some form of corporate sponsorship, in which the purchase of a particular item nets the consumer a free ticket. Again, this helps to generate interest in your show and can be mutually beneficial for you and the company with which you enter into this agreement. Local businesses may be willing to work out such a deal, as it will increase their traffic.

Completely free tickets are ideal for events where there will be vendors, including food and T-shirt sales, along with corporate sponsors. Waive the cost of admission and your guests will have more money to spend on concessions, souvenirs, games, rides, and other features of the event. Or, offer free tickets to a particular group whose attendance would help your organisation: doctors for a health event, for instance. Free tickets for veterans, students, or children can also help.

Selling Event Tickets can be hard work, but giving them away is easy!

• Call a town meeting: Advertise in local media and shops, as well as online forums where your supporters may be waiting. Share your goals, gauge local interest, and recruit volunteers.
• Get feedback: Let your grassroots army offer their input. The most you can depend on others to do the heavy lifting, the more you can accomplish.
• Start planning: Guide your group through the creation of a fundraising event. Find out what type of event would generate the most local interest, helping you sell the greatest number of event tickets. Ask volunteers what they want
• Keep it close to home: Capitalise on the grassroots nature of your movement by employing local venues and vendors. Choose local entertainment, speakers, and catering, and advertise in local media outlets. Let everyone know this is a homegrown event!
• This party doesn’t stop: Once you’ve sold all your event tickets and held a successful fundraiser, keep the movement going. Ask your local supporters to continue offering their fresh and creative ideas, and let them take the lead in organising projects.

You’ll be surprised where you find enthusiastic supporters, bubbling over with new ideas, just waiting for someone to harness the power of their collective desire to help. They’re waiting for you! Now go seek them out and get them organised!

You shan’t be alone. The vast majority of your neighbors plan to watch the game: 71% of everyone in the UK, according to some surveys, will be glued to the proceedings. And of those fans, 87% plan to watch straight through the end, regardless of whether England make the final or not. So start gathering your mates and celebrate in style!

What do your guests want? Of course, you can guess the easy ones:

• A BIG TV
• A comfortable seat
• Barbecue or buffet
• Plenty of cold drinks

Another consideration is a bit of outdoors: a place where they can step away if they need a smoke or a private moment to grieve a particularly bad play.

The BBC also suggest having a few additional activities to ease the tension: computer football games, target practice in a garden goal, table football, or Subbuteo. You can set the mood by decorating your home with the flags of many nations, or perhaps by dressing your dog in a red and white shirt. Your guests will most likely bring their own enthusiasm with them, no event ticket required.

Now, you’ve done all you can. The rest is up to England!

The most important thing you can do is eliminate plastic products. Every year, we produce about 250 billion pounds of plastic pellets, a great deal of which ends up in landfills, or, even worse, floating in a garbage gyre in the ocean, killing fish and birds. The more sophisticated your event, the less likely you are to depend on plastic, but if you do, just swap it out. Real glasses, plates, and cutlery, or least recyclable ones (all these products, even forks and knives, can be made from paper) are you tickets to reducing waste.

Find responsible venues. Reduce your usage of fossil fuels. Some places will advertise as depending upon renewable, sustainable resources like solar power, wind power, hydroelectric power, or even geothermal power. Find ways to cut your energy usage: use fewer lights, or choose LEDs, or even candles (fire code allowing).

Choose foods grown locally: it’s an excellent way to reduce your dependence on fossil fuels. Shipping food about the planet is a huge waste of resources, especially if you’ve a farm down the road a bit.

Remember that buffets increase waste: people are likely to take more than they want. Use servers for portion control. Consider donating leftovers to a local shelter. They’ll thank you for it and may provide free publicity for the event.

Take a careful accounting of your costs. Most promoters find that they can reduce costs and waste at the same time. What do you really need? What can you do without?

Be sure to document your environmental practices. Write about your quest for efficiency on the Internet, where people can find it. You can start attracting a new, environmentally conscious base, increase your ticket sales, and host a spectacular event!

They very idea is enough to strike fear into the hearts of some idealists. But you need not compromise yourself, your organisation, or your principles, simply because a larger company has offered you money in return for slapping their logo on some of your publicity materials. Schools do it; sports teams do it; and you can do it without hassle, if your cause is a worthy one.

Many corporations are already looking for charitable organisations to support. It looks good for them: they appear to be giving back to the community, acting with a social consciousness, and redistributing their wealth. So, if your group has long hosted a fundraising event, or if you are only testing the waters, consider finding a successful, for-profit company to help you along. They may be willing to make a sizable donation to your cause, and they ask very little in return.

If you have accepted corporate sponsorship, you will have to make some small concessions, but it amounts to little more than passing along a word from your sponsor. When you print your publicity materials, you will want to add your sponsor’s logo. Many Event Tickets allow you to add sponsor logos right on the ticket template; the same goes for certain pre-designed publicity Posters. You can write your thanks in any programme or other printed materials to be distributed to your guests. You can thank them out loud when you make announcements at the event itself.

Even if your sponsor wants a bigger hand in branding the event, you still come out ahead. Many companies will be eager to offer you hundreds of pounds of free merchandise to be distributed however you see fit. Items such as T-shirts or water bottles imprinted with the sponsor logo will be coveted by your guests as favours. If your sponsor offers free products, you can pass them on to your guests knowing that everyone wins: your sponsor receives positive publicity, you create a bigger budget, and your guests go home will all kinds of valuable, and free, prizes!

The most elegant affair, I would argue, is the dinner dance. With men and women in formal evening dress, candles on the tables, and a band playing low, romantic music, your guests are whisked away to a new world where sophistication is the norm, and small children never leak bodily fluids on ones shirt. It’s a wonderful world that allows you to step away from the real world and immerse yourself in beauty and culture.

Invite your supporters to spend the night in a magical land where everyone has stepped from the pages of a magazine. If they love to wear their finest clothes, give them a reason to dress! Serve them fancy food cooked by the finest chefs and served by tuxedoed caterers. Turn the lights down low and clear the dance floor. This is a night for wonder.

Create an air of excitement around an evening of refinement. Start leaking some of the fabulous details: the ice sculptures, the dessert buffet, whatever little touches will draw their attention and help you start selling Event Tickets. More and more of our world is directed towards the whims of children. Create an event for adults with a lovely dinner dance.