How many Event Tickets does one promoter need?
The larger your event, the greater the possibilities, and the more options you, the savvy promoter, will want to offer. This doesn’t just include no-brainers like an open-air patio for smokers or meat-free dining options for vegetarians. Sometimes, a single level of Event Tickets, or even two levels, such as General Admission and VIP, are just not enough.
What if, for instance, you’re promoting a 3-day music festival? Some die hard fans will certainly buy an inclusive 3-day pass, but some of your guests may have to work on Fridays and only be able to attend 2 days of the event. Others may be coming to see only a single band, or have limited funds, and wish to purchase admission for only a single day of the event. Are you offering various levels of ticket with scaled pricing? If not, you may be losing this last group. A tiered system of Event Tickets can help you sell more.
How about publicity? Are you offering special passes to the media? From national reporters to local bloggers, representatives of the media can offer you lots of extra exposure, and you can help them help you with specially marked passes letting your staff and performers know that they’re media representatives and should be treated nicely and provided extra access.
Are you running extra promotions, such as tie-ins with a local radio station? If you have a handful of contest winners who will be allowed behind the scenes, you can give them special tickets to denote their status. You may even want scaled levels of backstage passes: one for performers, one for staff, one for volunteers, and one for other VIPs. It increases your security levels and keeps your event safer.
You can keep everyone straight by offering different Event Tickets for different groups. Or, for greater organisation, you can try colorful Event Wristbands, which allow you to identify individual access levels at a glance. However you organise it, offering multiple types of Event Tickets for the same event is a key to a fabulous event.
{ 0 comments… add one now }