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Communication Strategies for Event Success | Event Ticket Printing

Communication Strategies for Event Success

by ticketprinting on January 6, 2014

With so many different ways to keep in touch with your donor base, sometimes it can be overwhelming for a non-profit to know the best way to reach out. According to Miratel, many organisations don’t have a strategic communications plan in place to keep their donors in the loop. But with a little planning, you can keep your organisation in front of your supporters so you can have a successful event.

Who’s Going to Do the Work?

So your organisation has your events planned for the year. Now you need to figure out how to publicize them. If you’re lucky enough to have marketing staff, your question is answered. But many non-profits depend on patching together fundraising and program staff in order to get the work done. If this is the case, be specific in delegating tasks to different staff members. Utilise volunteers to get creative ideas and do some of the dirty work.

What Formats Will You Use?

  • Email Newsletters – A newsletter can succinctly bring a lot of news to your donor base. Keep your articles short and sweet and include links where they can RSVP to events or donate directly.

  • Direct Mail – Many organisations still depend on direct mail to solicit donations throughout the year. Getting an invitation in the mail to an event can be a fun surprise for a donor.

  • Social Media – Facebook, Twitter, Pinterest, Instagram….the world of social media keeps expanding and changing. Integrate  these tools so your donors will see your message, whether they use Facebook or Instagram. Send a teaser message once you have the date and place determined. Sending out frequent reminders with easy links to RSVP. Asking your supporters to like your posts can help them and others see your posts on their news feeds.

  • Blogs – Reflecting on your events with a blog on your main site can be a nice way to keep a memory of the event. Post pictures and highlights of your event. Remember to include how much money you raised and who will benefit from the funding.

How Often Will You Communicate?

Keeping a calendar will help your organisation be deliberate and thoughtful in communicating with your supporters. Send out invitations about six weeks before the event, with frequent electronic reminders leading up to the event. Don’t forget the follow-up thank you note! Stick to your plan for successful events throughout the year!

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