I attended rather a novel fundraiser event last weekend, one which came together in such a splendid way that I would consider it a model of charity fundraising. This clever event benefited the charity, the performers, their sponsor, and their venue.
In this case, the charity was meant to benefit musicians, while the sponsor was a shop that specialised in the work of local artists, and the venue was a popular pub in the city centre, but I believe the general concept could be adapted to any triumvirate of organisation.
The pub in question has an extensive beer-garden style pavilion out front, so that those passing by on the street could see that there was a large event taking place. At one point in the evening, they had women dancing with candles near the fence, so that the event simply couldn’t be missed. Increased traffic to the pub, of course, increased their profits in drink and food sales for the evening.
Event Tickets cost a paltry £5 per person, very little for a long night, with live music playing all evening. Indeed, there was a line to get in. With the 5 quid fee, each guest received a Gift Certificate from the sponsor, which could be redeemed for a Raffle Ticket at the sponsor’s shop. Of course, this encourages more traffic to their shop, while the entry fee went directly to the charity.
There were bands and entertainment in the beer garden as well as inside the pub. Also within the pub was a second prize draw, this one featuring merchandise from the sponsor’s shop. Raffle Tickets for the second prize draw were only £1 a piece, and some of the prizes (the work by local artists) were charming and seemed quite dear.
Well, everyone involved with this event benefited. The charity made quite a lot of money on Event Ticket sales, as did the venue, simply from selling their regular products. The artists whose work were exhibited and the musicians and dancers who performed donated their products or time for free, but they received valuable and copious exposure. And the sponsor earned some money on the prize draw, but, more importantly, ensured increased business in the future, as guests would visit the shop to trade their Gift Certificates for Raffle Tickets.
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